Soylent is a ready-to-drink, nutritional, complete meal replacement shake in a bottle. 

With today’s consumer always on the go, the connivence and functionally of the product was an interesting choice to develop an ad campaign for billboards. 

I emphasized the ease and convenience of a meal through visual hyperbole. Animals have a natural instinct in the wild to find food, and by having them grab a bottle of Soylent I am tapping into the deeply rooted animal instinct in every consumer.